Today’s retail industry is about ‘bespoke buyer recommendations and ‘all-about-me’ marketing – a truly customer-centric environment. The better the experience the greater the customer loyalty.
The inability to gather or connect customer data associated with their loyalty programs and lack of a single view prevent the retailer from creating truly personalized offers and rewards. Moreover, both these challenges – deprive the retailer of capability to deploy offers in real time when they are most likely to be relevant to the customer. Ixsight supports retail and hospitality in conducting audit of all data assets and sources along with data quality metrics. Further our product stack supports creation of single customer view (SCV) across channels and user preferences.
The SCV drives positive customer experiences and helps retailers meet customers’ expectations for those experiences. Identifying families that are loyal – is a critical part of the advocacy initiative.
Our solutions also support in mapping trade data & outlet data to increase efficiencies in distribution or in using location data for business decisions
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