Webinars

Building Customer Life-time Value through Digital Transformation:

Up-sell, cross-sell enablers through 360 Degree view

India's general insurance sector is poised for strong growth, with a projected premium income increase of 8.7% in FY26 and 10.9% in FY27. Health and motor insurance are leading the growth in FY25 and beyond. One key area of concern in cross-selling to General Insurance customers has been that of short-term policy combined with turnover of customers and poor data. Today however most customers would have multiple insurance policies within the General Insurance space.

How can Data as an asset be used to strengthen the Digital Core and Drive Business Growth?

The customer is the biggest asset and Data that captures various parts of the customer journey is invaluable.  The data across Silos needs to be merged intelligently, converted to single views that can form the foundational basis for next steps.

Organisations need to leverage master data management, Data Analytics and data sciences to garner insights on the customers and used them for persistency and enhanced customer centricity.

How can an effective Cross-sell strategy help business

• Increased Revenue
• Reduced Costs
• Enhanced Customer Retention
• Greater Market Share
• Improved Risk Management

The webinar covers the following areas

• Establishing Master Data of Customer, Families and other groups
• Building value from data that unstructured and of poor quality
• Boosting Persistency
• Cross-selling

Join us, as we examine the new age growth challenges and how the Insurance Industry can adapt with greater agility, resilience, and ready-to-deploy solutions.

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